3/15/2008

Girl power


- Girl power may be just the thing for Asian GDP

India has found an innovative and provocative way to address one of its biggest challenges. It intends to pay for girls.
The government plans to offer as much as $5,000 to poor families to give birth to girls and raise them. The aim is to reduce a cultural preference for boys that's throwing the nation's gender balance out of whack and threatening the long-term outlook for Asia's third-largest economy.
Sex-ratio imbalances also are a growing problem in China, where sons are often preferred over daughters. The concern goes beyond young men with no prospects of finding mates in the decades ahead. Economists say the gap may undermine Asian growth and productivity, and lead to bigger budget deficits.
A study published in the U.K.'s Lancet medical journal found that about 10 million female fetuses may have been aborted in India over the past 20 years. The U.N. Children's Fund says India loses almost 7,000 girls a day through abortions after illegal sex-determination tests.
According to the latest census figures, India has 927 females for every 1,000 males and the gap is growing. Paying families to raise daughters isn't the most delicate way to approach the problem, but kudos to India for trying.
India is helping to highlight one of the biggest forces holding back Asian growth. Its push for more girls coincided with International Women's Day on March 8.
Sandra Lawson, an analyst at Goldman Sachs Group Inc. in Hong Kong, marked the day with a report titled "Women Hold Up Half the Sky." It refers to a Chinese proverb about the pivotal role women play in economies. Lawson focuses on how things might be if governments did more to address the imbalance that persists between men and women in education, health, work, wages and political aspirations.
"At the macroeconomic level, female education is a key source of support for long-term economic growth," Lawson writes. "It has been linked to higher productivity, higher returns on investment, higher agricultural yields and a more favorable demographic structure."
It's the latter benefit India's latest initiative hopes to achieve by not only encouraging families to have girls, but to educate them better. That's why it is spacing out payments to families - to make sure girls end up in school.
"The economic growth that results from education feeds a virtuous cycle, supporting continued investments in education and extending the gains to human capital and productivity," Lawson says.
Gender discrimination isn't something on which investors tend to focus. It doesn't feed handily into stock valuations, bond yields or gross domestic product figures. Yet it's one of the region's least-appreciated weaknesses.
Lawson's report mostly emphasizes the BRIC economies - Brazil, Russia, India and China - and the "N-11," or the next 11 growth stars. They are: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea, Turkey and Vietnam.
While it's a disparate group, Lawson estimates narrowing the gender gap could boost per-capita income by as much as 14 percent by 2020 and 20 percent by 2030.
Economists such as Lawrence Summers have long argued that returns on investment in female education exceed those on boys. The more educated women are, the more likely they are to invest in the health and education of their families. It leads to an economic ripple effect from one generation to the next.
So if you are wondering whether to invest in India versus China, Thailand or Malaysia, you could do worse than track the level of commitment to educating girls. The payoff comes in higher wages, lower mortality rates, healthier workers and greater entrepreneurship.
The under-education of girls is driven by a complex mix of causes, often lumped under the heading of culture.
"Its prevalence across so many countries strongly suggests parents think the returns on girls' education are limited and lower than those of boys," Lawson says. "This perception is in fact a misperception, and an unfortunate one."
The issue transcends education. Look no further than Japan, where women are still struggling to achieve anything approaching equality. It's not about schooling, but institutionalized sexism.
In 2007, Grant Thornton International surveyed 7,200 privately held businesses in 32 countries, representing 81 percent of global GDP, to gauge gender gaps for top-level executives. Japan came in last.
Things were thought to be changing a few years back. In 2005, Tomoyo Nonaka was named chairwoman of Sanyo Electric Co. and Fumiko Hayashi became chief executive officer of retailer Daiei Inc. They were the first women to run major Japanese companies. Nonaka lasted only 21 months; Hayashi was knocked back to vice chairman after two years in the top job.
Japan is still tapping only half of its population, which means it's drawing from a weaker labor pool. It's the economic equivalent of tying one hand behind your back, and it's among the reasons Japan underperforms.
It's true that Asian governments are talking more about empowering women. Yet action is needed to make proverbs about women holding up half the sky more fact than aspiration. A bit of girl power could go a long way.
By William Pesek
William Pesek is a Bloomberg News columnist. The opinions expressed are his own. -Ed.
2008.03.13

http://www.koreaherald.co.kr/

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My thinking - Marketing to Single Women As we see, or feel, asian culture is changing. A point of view about women is also changing. Justly, to find novel concept is importance. However, it is also needed to grasp "a change". Others in my team indicate find something fresh(concept). So I'd like to analyze 'the change'. How about single woman? In a report by the Census Bureau released in July of 2004 it showed that there were over 95.7 million unmarried and single Americans. Over 53% of them were women. Are we missing one of the largest markets out there? I'm consistently amazed how in marketing and advertising we have mistakenly overlooked the single adult women's market. They have the ability to grow your businesses and increase your sales. Perhaps it's time we all began to speak clearly to this market.

20700110 Kim SungKi

3/14/2008

Green marketing



I read the report of ‘green marketing’ which is searched in google. And I found a example of this marketing in Korea.

I have been interested in the company named ‘Tae pyoung yang’. I like the cosmetic line of this company and these days I am very impressed by the marketing of ‘Sulloc’ which is subsidiary of this company and it produces green tea. Recently, ‘Sulloc’ opened the tea house applying ‘green marketing’.

'Green marketing is the marketing of products that pursue environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.' (from the report)
Before I read the report about green marketing, I just simply thought that this marketing is related to wellbeing products and it only targets to the old people who are interested in healthy life. However, it appears diversely in the market. Especially, already as I mentioned, ‘Sulloc tea house’ is what I really impressed and a good example of ‘green marketing’. I visited there last summer (2007) which is opened in Myoung dong in Seoul. It looked like a fancy cafĂ© but only sells lots of kinds of green tea and various menus using the green tea. And also interior is like a green environment which made people feel relax. Entire mood of the tea house is very clean and healthy.
This tea house and marketing are working to various age consumers. And I think it can be a big rival to lots of coffee shops like Star bucks, Coffee been. In Asia, tea markets are very wide and people usually like it and feel comfortable. But, the marketing is not good to make this market larger to the world. I want to research more about the tea markets and appropriate marketing like ‘green marketing’.

http://www.marketingprofs.com/
http://www.greenbiz.com/resources/marketing/


20600171 Kim Ji won

3/13/2008

An important matter in "new corporation".






Strategy in marketing is very important factors, in Corporation. Especially, marketing in soft drink industry an important matter. Coca-cola and pepsi-Cola, have created significant brand loyalty and made it very difficult for new competitors to enter the industry and take market share away from these two big company. When new competitors do try to enter, company faced with expenditure in advertising.


New company is struggle to solve the problem, "brand loyalty". However, this method will be solve the matter? I don't think so. Actually,Consumers have a preference for the products of established companies. So a established company create "brand loyalty" through continuous advertising of it's brand name. Thus they reduce the threat of entry by potential competitors.

"Intensity of rivalry among establishe firms" ◀-▶ "Risk of entry by potential competitors"
(Advertisement is important part of established firms)

New company spent almost nothing on advertising. Because of economics of scale. In this reason, New company have to concentrate on "Win-Win strategy". Wal-mart is one of the most extraordinary success strories in business market. New company asked Wall-mart for their existence. For instance,New company(eg,cott company) deal with a private-label(PL) products.May be, Wal-mart proved to be the perfect distribution channel for new company.
References:
Grammar Start - Hackers academia,David Cho,2004.

20300780- entry1












Apple's innovative Marketing Strategy


I recently read about the new product of Apple. It is the iPod touch. iPod touch is a device that permits users to check e-mail, use Google Maps, see weather forecasts, take notes, and look up stock quotes. You know that Apple was one of the biggest companies in computer producing. But their Macintosh computer series were failed and they were almost kicked out of the market.
But recent 3 years Apple was chosen as a World`s Most Innovative company by BS(Business Week). Then how they could restore themselves from the mountain of depts? There are a few reasons to that.
Firstly, they are so opened to other's ideas. The iPod on the top of this writing, is the results of the openness to other's idea. As I know, the iPod was resulted by a outside consultant. If they didn't embrace the idea, maybe Apple is not the one now. Apple's force of competition comes from the ability to mix ideas and techniques from inside and outside the company. And they make great and wonderful products.
Secondly, Apple focused on the consumer's viewpoints. Even though there are many MP3 players in the music market, the iPod is the best selling product. What's the difference between iPod and other products? It's the touch screen technique. Touch screen is not that difficult technique to apply, but only Apple was focused on the comfort of consumers and they now the best producer in music market.
Thirdly, Apple can predict the future consumers. You know the Nintendo game machine 'Wii'. Nintendo saw the future gamers and Wii is the best selling product in game market. Similarily, at first Apple's iPod was not that well selling product. But the president Steve Jobs believed his intuition, and Apple got a Jack Pot.
Finally, and the most importantly the secret of Apple's success is wise failure. It sounds like a parodox, but it is the core of Apple's success. You know the iPhone, the legendary product of Apple, was born from the failure of Music Phone. In Europe, enterprises should not fail in business. Because there is a strict bankruptcy law. But from these restictions, Europian enterprises cannot develop any new technical product because they don't have another chance in businesss. But Silicon Valley was born from many trials and errors.
Today, the world is a global infinite competition market. So enterprises must change to adapt the changing environment. I learned a lot from the research of Apple. And this way is inevitably necessary to our Korean enterprises.
Thank you to read my crude writing. ^^
20700067 Kim Nam Joong
reference:

Is It Worth the Price?

          I was reading the BusiessWeek online, and found about an article which compares the price over its quality. This article grabbed my attention since I was also looking for a new laptop and couldn't decide which one to buy.

http://images.businessweek.com/story/08/600/0310_id.jpg

          Many people these days want to have something unique and special for their own satisfaction, and often the price doesn't matter for them to buy it. The article "Is It Worth It?" from BusinessWeek deals with this kind of question and tests to see whether people really get what they pay for.
          First of all, the article gives a comparison between Krups XP7230, which is fully automatic Espresso Machine ($1,250), and Bialetti Moka Express ($25). Even though I love to have a cup of coffee every day or so, I thought buying a $1,250 machine just to have a esspresso sounded insane. However, after reading the article, I was so moved for what it can do. Including self-cleaning system, it can produce same amount of coffee with creamy foam on top of it each time by simply pressing a button.

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          Next, it compares two pairs of sneakers, one is Nike Zoom Kobe III ($130) , and the other is Stephon Marbury Starbury II ($15). Just for the design, the article describes the Starbury II as "...giving the appearance of a nurse's shoe gone bad." and Kobe III as "...likely meant to resemble a basketball net, but to us, they looked more like Spidey socks." Since I'm not that into shoes or sneakers, I always buy ones less than $50, and if they worn-out, I just throw them out and buy new ones. The article recommends the Starbury for the cheap price, but yet, fulfills its performance as basketball sneakers.
          The last one to make me interested in was the comparison of razor blades, between Braun Pulsonic ($270) and Gillette Fusion Power ($13). I'm currently using Gillette Fusion Power and have no problem at all; however, since I have to replace the blades often for the best result, in the long run, like the article stated, the Fusion could cost more than just simply buying a electronic shaver for once.
          There was also a comparison between two robot toys, but I didn't mention them because I was not interested purchasing the toys at this age. The article was really interesting to read because not only it showed me different aspects of looking at the products, but also taught me that sometimes it is really better to buy goods that are expensive for the uncomparable quality. I will be spending some time again to look for a good laptop to use at the campus, and like everybody else, I want the best one for my budget. Making a decision has been always hard for me, so I wish that I could pick a best choice for it.

Reference;


20601008 1st Entry