I recently read about the new product of Apple. It is the iPod touch. iPod touch is a device that permits users to check e-mail, use Google Maps, see weather forecasts, take notes, and look up stock quotes. You know that Apple was one of the biggest companies in computer producing. But their Macintosh computer series were failed and they were almost kicked out of the market.
But recent 3 years Apple was chosen as a World`s Most Innovative company by BS(Business Week). Then how they could restore themselves from the mountain of depts? There are a few reasons to that.
Firstly, they are so opened to other's ideas. The iPod on the top of this writing, is the results of the openness to other's idea. As I know, the iPod was resulted by a outside consultant. If they didn't embrace the idea, maybe Apple is not the one now. Apple's force of competition comes from the ability to mix ideas and techniques from inside and outside the company. And they make great and wonderful products.
Secondly, Apple focused on the consumer's viewpoints. Even though there are many MP3 players in the music market, the iPod is the best selling product. What's the difference between iPod and other products? It's the touch screen technique. Touch screen is not that difficult technique to apply, but only Apple was focused on the comfort of consumers and they now the best producer in music market.
Thirdly, Apple can predict the future consumers. You know the Nintendo game machine 'Wii'. Nintendo saw the future gamers and Wii is the best selling product in game market. Similarily, at first Apple's iPod was not that well selling product. But the president Steve Jobs believed his intuition, and Apple got a Jack Pot.
Finally, and the most importantly the secret of Apple's success is wise failure. It sounds like a parodox, but it is the core of Apple's success. You know the iPhone, the legendary product of Apple, was born from the failure of Music Phone. In Europe, enterprises should not fail in business. Because there is a strict bankruptcy law. But from these restictions, Europian enterprises cannot develop any new technical product because they don't have another chance in businesss. But Silicon Valley was born from many trials and errors.
Today, the world is a global infinite competition market. So enterprises must change to adapt the changing environment. I learned a lot from the research of Apple. And this way is inevitably necessary to our Korean enterprises.
Thank you to read my crude writing. ^^
20700067 Kim Nam Joong
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