Korean traditional food,Hongsam

I always think that Korea has no ability to make a value from products, tourist attractions, foods, traditional clothes, history, beautiful city etc even though there are so many sources to marketing in Korea.

Especially, I want to talke about "Hongsam"which is Korean red ginseng. I met many forign friends and their families who really want to buy Korean Hongsam. They asked me to buy Hongsam from Korea and send it to abroad where they lived. I was very disappointed that Korean Government doesn't do anything about it. So many people in the world demand the Hongsam, but the market of Hongsam is limited development and loss the chance made the global size markets.

Scientists report a significant efficacy of red ginseng. Red ginseng is famous in Korea for a medicinal herb to prevent various diseases. And also the basic effect of red ginseng is its capacity to increase resistance to various adverse factors such as stress. Some scientists prove that ginseng helps reduce stress, increases stamina, and strengthen good physical condition.

I also everyday drink the Hongsam tonic for my health. and amazingly it works and is much better than vitamin or other western style medicines that I have ever eat. I can assure that HongSam has a great value to find larger market abroad.

Unfortunately, Korea has a big matching enemy in the Hongsam markets - China. Of course, there are great quality products in China but also there are low level and copy products which is similar to Korean products. Undoubtedly, Korean products quality is better even it cannot be compared but problem is price. It is difficult to get a patent because Hongsam is like a food which supports the health.

Nowdays, Hongsam is being known for its quality and effect by people lived in all over the world. Government and many companies have been studied ginseng and its marketing to the global market. I think that already Korean red ginseng is received much recognintion however still I feel it's not easy to buy in other countries. I was in singapore last semester for 6 months and in that time I really realized that Japanese's marketing power. First of all, there are two super big department stores and there are lots of foods,clothes, restaurants which are japanese style. People like Japanese style, and it is so easy to buy and eat japanese thing. Japan has a great capability to make their products be famillar to people. Korea also has to improve the maketing of traditional products.

http://blog.naver.com/gramy79?Redirect=Log&logNo=80048857556

http://cafe.naver.com/foodi2005.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=258

20600171 - 2nd entry

Do you know Dell?

Do you know Dell Corporation?

Dell has a sustained competitive advantage over its rivals. Good Efficiency? 0r Good Design?

I think that Dell corporation has a good marketing method : Internet!

Dell's website allows customers to mix and match product features such as micro- prosessors

memory, monitors, internet hard drive, etc.. So, customers can afford to mixmize thier own computer system. It is a cool system. Dell has also about 200, suppliers over half of them located outside USA. It uses the internet to feed real-time information about order flow to its suppliers so they have information about demand trends for the components they produce.

I think that Dell's suppliers use this information to adjust their own production schedules.

Maybe, this system allows, dell's system(eg, inventory on hand 3days)

I'm sure that Dell combine strong Internet-customer and efficient internet-operation in the futures

reference: http://www.koreaherald.com/

Grammar Start - Hackers academia,David Cho,2004

20300780- entry2

Two faces of digital media

20700110 Kim SungKi

To see a project in Google Earth, we must download a "layer."(or some program) And we may see unconsciously their's ad as they are wanted. Also, we concentrate to what is on display. Digital media enables people to witness and participate, whether commenting on a blog, or sharing stories and conversation with distant correspondents. We're at a technological frontier that can take us much further. However, it is needed what is ability to see the otherside.

-----------------------------------------------------------------------------------------

The Right Click
Google Earth and YouTube can find your house or favorite music video in seconds. Can they help end genocide?

Anyone who has ever downloaded Google Earth knows that exhilarating swift plunge when you zoom in from a vantage point outside the planet, past continents, countries, street grids, and buildings, until suddenly, there's your childhood home. This unique online journey is now being recognized and harnessed as a force for good, using the all-seeing eyes of modern surveillance to shine a light into the dark secrets of injustice.
"Crisis in Darfur" is a section of Google Earth that superimposes documentary evidence of genocide and information about the Sudan conflict onto satellite imagery of the region. Place markers in the shape of flames and tents dot the geography like digital gravestones, linking to information, imagery, and firsthand testimony: more than 13,000 people displaced from Nertiti, a village in West Darfur; 133 buildings destroyed in Arrama Bir in North Darfur. The screen reveals one horrific story after the other. "The Janjaweed came in the morning, broke the shops, and took the money, the sugar, and the goods," reports a woman from Kutum, in North Darfur. "They killed 32 people in their houses." Rather than over­whelming viewers with flat numbers—300,000 dead, 2.5 million people driven from their homes—the new technology connects the universal and the personal in the form of an online narrative.
"Crisis" has become emblematic of a trend in which nonprofit groups are using the newest web technologies to present, in one place, satellite imagery, statistics, and video that can expose atrocity and prompt action.
Amnesty International is using satellite imagery on "Eyes on Darfur," its website that launched last June to keep watch over specific villages in the region—Hashaba, Deleba, and Selia among them—and to serve as visual proof of the brutalities being committed. Other initiatives are joining them, from Jane Goodall's Gombe chimpanzee research in Tanzania to Appalachian Voices' campaign against mountaintop removal coal mining. This broad scope offers designers an unprecedented opportunity to convey the complex dimensions of a given issue in a compelling for­mat that accounts for history and the area's physical landscape as well.
"To be able to tell people what genocide looks like through photographs and through eyewitness testimony is very important in terms of trying to engage people to do something about it," explains John Heffernan, director of the Genocide Prevention Initiative at the U.S. Holocaust Memorial Museum, which partnered with Google Earth in April 2007 to launch "Crisis in Darfur."
Of course, just because a site looks good doesn't always mean that it functions effectively as a tool for activism. To do so, it must be designed so users can easily click through to act—write letters, join a group, post comments, send a donation, forward information to others—in response to the information shown. In the same way that a commercial site is designed well if online shoppers find it easy to complete their purchases, activist platforms are successful when they convince users to undertake some kind of meaningful action.
To see a project in Google Earth, users must download a "layer," and within these layers, organizations and individuals can choose the set of visual elements that annotate the digital landscape, such as the icons and pop-up balloons used for entries. But the interface itself, and the method of navigating through it, are determined by the Google Earth software. Google's characteristic design philosophy is on display: Like its search function, the screen provides a wealth of information and encourages autonomous navigation. As such, "Crisis" captures the enormity of the horror, but the result is a visual cacophony. If a visitor downloads numerous layers—and chooses to display them simultaneously—the screen becomes awash in hundreds of tags and annotations, a representation of information that Edward Tufte would denounce.

http://www.businessweek.com/innovate/content/jan2008/id20080130_339019_page_2.htm

Xerox's strenuous efforts to escape from the past

I read a article about the changes of Xerox's brand name. You know the first picture is the Xerox's past logo. And the next one is the innovated one. Then Why Xerox had to change their historic logo? The reason is that Xerox is too famous company. It sounds like a paradox. But this is the main reason for change the logo. Xerox is like a pronoun name in office supply industry. Then the name Xerox is now used as a verb. But Xerox's famous name is not a guarantee to success. Actually their market share in their industry gradually go small.

From the article's expression, the brand is far from dead or dying.

Then what's differences between the past one and the new one? When I looked at the first one, I think it's so solid and professional feeling. The past logo was developed in the era of IBM. And the logo became so familiar to people, and finally the logo is anymore working as a means of advertising. Because People is now glancing it over and ignore it. So Xerox thought that they have to innovate their name. And now look at the second picture. The font size is smaller than the past one. And the shape of each alphabet is more circle like appearance. Xerox said that the new design is devised to their image more approchable than the past. And the sphere shape at the right of last word symbolize the globe. Recently the globe types of advertisement are prevalent among major companies. For example, Samsung's logo is surrounded by a circle that means global presence of the company. But personally, I think it's not so effective way to Xerox. Because Xerox is a very old company and the logo was the major symbol of the company. So I'm not yet sure about the new logo's possibility. But I think this kinds of innovation are very important things to large major companies. Because if they neglect this marketing things, they soon fail in the tubulance business environment. I think the iriver is a good example of failed companies. A few years ago, they captured all of the world's MP3 market. But they neglect the innovation of their products, and Apple, once the best computer company, captured MP3 market by their special unit, the ipod.

Recently, the global presences of south korea's major companies were getting bigger and bigger. It sounds like a great chance, but I think crisis isn't far from now. It's time to reposition our global presence.

20700067 Kim Nam Joong entry2

reference: http://www.businessweek.com/innovate/content/jan2008/id2008014_152649.htm?chan=innovation_branding_brand+strategy

LG Telecom is now launching 3G

          LG Telecom, which is the third largest wireless company in Korea, is now launching its 3G service in coming April. March of last year, other two major wireless companies, SK Telecom and KTF (Show), introduced Korea's first 3G services, and the sale has been increasing greatly; according to the article, out of 44 million cellphone users, 17.7% of them are now using 3G services through either SK Telecom or KTF.
          LG telecom named their 3G service "OZ," which stands for "Open Zone," representing open internet space for people to surf internet with their cell phones. Unlike other two carrier's typical HSDPA network, OZ is extended or upgraded network of CDMA, which is called Revision A. The installation of the network was completed last month, and now it's ready for the service.
          Through this service, LG Telecom plans to offer internet function almost as same as the one we use on our personal computers; it will allow users to send e-mail and browse internet as well as video phoning which other two companies are leading the market now. However, LG Telecom will likely to promote more on its internet service than video phoning because, according to the article, "There appears to be no substantial demand for video phoning."
          One way that LG Telecom is going to differentiate their service is by providing lower price rate for the internet service than SK Telecom or KTF, and it will be introduced in next month. Also, to maximize its new service, LG Electronic is going to release a wide touch-screen cell phone with high resolution to express detailed view and smooth operation, which enables to have full-browsing function of internet.
          I’m currently using 3G cell phone from KTF, and ever since I bought it last year, I’ve hardly used the video phone function, because first of all, it’s as twice as more expensive than regular phone call and more importantly, I still feel very awkward having a conversation face to face on the phone. Both KTF and SK Telecom are pushing its 3G service through heavy advertisement and lowering the price of the cell phone; however, not that many people are actually using the function unlike the carriers have expected. If, on the other hand, LG Telecom introduces reasonable pricing rate for their new 3G service, OZ, with appropriate devices, I believe that LG would have a great potential to be a new leading carrier in the market. Including teenagers, people these days are eager to have more ways to enjoy varieties of multimedia, and in my opinion, one way for OZ to be successful is to manage that demand.

References;

http://www.koreaherald.co.kr/ - LG Telecom to launch 3G service 'OZ'

http://www.munhwa.com/news/view.html?no=2008032001031424100002

20601008 2nd Entry