5/23/2008

Unlimited Tunes from Apple?


I use ipod and i-tunes. Unfortunately I cannot use a itune store in Korea, but I always wait for launching it in Korea. I heard that Ipod users feel more comfortable to use itune stores than other site for purchasing music. I think that if the ipod ensure the supply of all music, it can make a huge market of music record and also can expand its own product sales.
Apple already have enough money from charging for ipod and iphone devices to cover the cost of licensing entire music collections. Therefore, they can create a market selling the music with subscription system. Trouble is nobodies are talking about it. Insiders at major music labels were arrogant. The idea of subscription plan has been "kicked around" for about a year.
That doesn't mean the music industry wouldn't welcome Musician can get a chance to distribute songs and albums through a subscription plan. For Apple, subscriptions will provide a reliable revenue stream. And also consumers would really welcome this chance to purchase the music at more practical price. If this system start consumers can pay $7 to $10 a month for all the music,
Itune has become the second largest music retailer in the U.S. behind Wal-Mart Stores. It means over 50 million customers and has sold some 4 billion songs since its inception in 2003.
More important point for Apple, the online music store is can make sales more profitable. Apple has sold nearly 142 million iPods, plus 4 million iPhones. Total them all up and you find that the average iPod or iPhone owner buys. However, the actual sales of music are fewer than 30 songs for each unit because so far people usually tend to fill the iPod with music from an existing CD collection or other means. It means there are enough market to expand.
However, there are other sights to see this subscription market because there will be keen competition. New competition, MySpace, have their own music-store plans in the works. MySpace would let users stream music for free, and pay to download MP3 music files à la carte, similar to a service introduced by Amazon.com late last year. A strong competitive threat from MySpace, Apple have to be different marketing and system which satisfy their customers needs.
Music record market faces the crisis. In contrast, new music market definitely will get a great success. Who are going to finally occupy its market is very interest thing for me. I think that there must have a huge change in distribution of revenue.

http://www.bussinessweek.com/
March 20, 2008 by by Arik Hesseldahl

20600171 11th entry

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