The fifth Disneyland style park, the park is located on reclaimed land in Penny's Bay, Lantau Island. After years of negotiations and construction, the park opened to visitors on September 12, 2005, considered an auspicious date according to Chinese almanacs for the opening of a new business. Disney attempted to avoid problems of cultural backlash by attempting to incorporate Chinese culture, customs, and traditions when designing and building the resort, including adherence to the rules of Feng Shui.
The park consists of four themed lands similar to other Disneyland parks: Main Street, U.S.A., Fantasyland, Adventureland and Tomorrowland. There is as yet no Frontierland, although it may be included in future expansion projects. The theme park's cast members use English and Chinese, including Cantonese and Mandarin dialects, to communicate verbally. Guide Maps are printed in both Traditional and Simplified characters, Japanese, and in English.
The capacity of the park is 34,000 visitors per day, and is the smallest Disneyland park. It has so far fallen short of meeting its targeted visitorship figures. The park attracted 5.2 million visitors in its first year, below its target of 5.6 million. Visitor numbers fell 20% in the second year to 4 million, which was below company targets, inciting criticisms from local legislators.
The resort currently has 310 acres (1.3 km²), with the actual park taking approximately 100 acres (0.4 km²). With its small size cited often to explain its under-performance, the park has announced various plans for expansion. The classic Disney attraction, "it's a small world", opened on 28 April 2008. Furthermore, according to Bill Ernest, the executive vice president and managing director of Hong Kong Disneyland, the park is planning to add two unique theme lands in its future expansion. Over a 15 year expansion period, the park capacity will increase to handle up to 10 million visitors annually
Author: Doris Ho
Title: "Hongkong Disneyland
Date:FEBRUARY 15, 2006
page:1
Refrences: http://www.businessweek.com/innovate/content/feb2006/id20060215_677377.htm?chan=search
20300780 Entry 11
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