Samsung phone sales soar in China

Samsung Electronics shared 16.3% in the Chinese mobile phone market. It means Samsung already over the Motorola’s market share(9.2%). Samsung now reached the third-largest player in China. Nokia is the most powerful corporation in China sharing 44% in the market. Furthermore, Samsung’s sales also is rising. Since 2007 60 percent is rising up from 1.53 million.
The reason of the rising is that expensive mobile phones are more being sold in China. In 2008, Samsung expected that totally 173 millions phones will be sold and 70 percent of these phones are made up of the more expensive models.

Especially, you have to focus on the Armani phone which is a new model Samsung launched. It is a luxury phone which is made by Samsung and Italian fashion brand. It costs $1,189. In addition, a smartphone F488e which is used most recent technology ‘touchpad’.

In conclusion, in the future, Samsung’s main targeting in Chinese will be people who are enjoyed luxurious life style. They will show premium product line further more.

I agree Samsung’s strategy. In china, there are so many people and it means there also lots of the rich in china. Samsung have to share this market first of all. And then Samsung can be more easily occupied the second level market because at that time they can get a powerful brand in China. Therefore, Samsung have to make a new style, design and high technology phone to attract the rich people in China.

http://www.koreaherald.com/
written by Choi He-suk in 2008.05.06

20600171 9th entry