Broadly loved social-network web site MySpace is moving forward. Online users for MySpace soon will be abled to move their profiles to other web portals such as portal site "Yahoo.com," blogging service "Twitter," or even "eBay." The major reason why MySpace is having a such service integration among many other major web service providers is to simply meet the market trend of eliminating invisible walls between different web sites.
Unlike in the past, now many online service providers are letting users to move back and forth with their own information or profiles freely in order to allow a convinience to each customer on the internet and have a full advantage bring different services together. By doing so, instead of taking away each other's customers, this kind of integration actually has accelerated the web traffic on each web site meaning that more users are visiting or using their services.
The growth rate of personal social-network service has been declining since many firms now offer similar services. In order to compete and differentiate their service, MySpace is having a service integration to move into the new markets.
However, there is also a problem to be solved. Since users of social network services do not actively engage with the ads or so calld "banner-clicking," directing their attention to such service integration would be tough. When users are so concentrated just interacting with their friends through the service, they are not likely to be involved in clicking or paying attention to the ads.
I think having a such integration is an innovative idea for MySpace to overcome its current situation. I had read some articles about MySpace that they are not doing so well lately. They even have opened up Korean version MySpace few weeks ago which most Koreans do not even aware of. Having a similar service among many other providers would be a major disadvantage for the firms to overcome. However, by emerging the service with other major web-based corporation such as Yahoo or eBay would definately help MySpace to reachieve its reputation in the personal social network industry.
Reference;
Holahan, Catherine. "MySpace: Going Places" BusinessWeek. May 9, 2008.
http://www.businessweek.com/technology/content/may2008/tc2008058_088592.htm?chan=rss_topStories_ssi_5
20601008 - 9th Entry
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