satisfiy your customer needs.

The point of success in business such as a restaurant is to make a regular customer. They even joyfully wait for eating in a long line over 30minutes. As you see, good quality customers make money to owner steadily. To make regular customers you have to be sure about not only quality of goods but also the marketing strategy. For example, there are two ideal cases of Japanese corporation.
The baseball team named ‘Rakuten’ is cellar-dwelling team since 2005. However, the number of spectators is more and more growing. The reason is that they upgrade baseball stadium facilities and create many events for customers. They draw over 60 restaurants and make a luxurious bar for first seat customers. And also make a room for woman. People can use this baseball park as a them park for rest with family in a weekend. About a baseball game, they make a lot of event which make spectators participate themselves. For example, a national anthem played before game is sang by local school students or local chorus. In addition, families can enjoy themselves such as a catch ball in the play ground before the game start. In summer vacation, they invite child customers for camping event using the play ground. They can advertise their baseball team and also increase the interest of local people about baseball.
Another case is the small supermarket ‘Harashin’ located in local area in Japan. The special character of this supermarket is packing service. It is not normal packing service doing other supermarkets. The staffs of Harashin train hard to pack 20 stuffs in a 2minutes. And also they try to make a better wrapping design for customers can carry their stuffs easily.
To success in business, company has to focus on their customers needs. A little different strategy can make a huge different revenue in business. Make a different something compared with other companies.

http://www.economist.co.kr
20600171 6th entry