Do you know the Caterpillar? Caterpillar managed to as a high-tech, globally competitive, growth company. Caterpillar expanded its rental equipment business, reaching a new category of customers both at home and abroad. Actually, they sold or rented equipment to rental centers, and these centers, rerented the equipment to end users. Rarely did Caterpillar rent directly to customers.
Caterpillar is good at network of dealership. Many of Caterpillar’s dealership were privately owned. Also, the informal relationship between the company and its dealers were far more important than the formal contractual relations. Caterpillar had always protected its dealers against failure, under owner’s direction. In this reason, Caterpillar grew up, more quickly and highly.
As I know, In 1999, about 80 percent of the world’s population lived in developing countries, and Caterpillar’s sales to developing nations accounted for only about 20 percentage of the total company’s sales. Developing countries had limited access to water, electricity, and etc. Therefore, they needed to invest in building highways, bridge, dams, and etc.
Caterpillar want to made up to these customer’s needs, therefore, they focused on customer’s satisfaction and all things.
Now days, Caterpillar is one of the best construction-company in the worlds.
Caterpillar is good at network of dealership. Many of Caterpillar’s dealership were privately owned. Also, the informal relationship between the company and its dealers were far more important than the formal contractual relations. Caterpillar had always protected its dealers against failure, under owner’s direction. In this reason, Caterpillar grew up, more quickly and highly.
As I know, In 1999, about 80 percent of the world’s population lived in developing countries, and Caterpillar’s sales to developing nations accounted for only about 20 percentage of the total company’s sales. Developing countries had limited access to water, electricity, and etc. Therefore, they needed to invest in building highways, bridge, dams, and etc.
Caterpillar want to made up to these customer’s needs, therefore, they focused on customer’s satisfaction and all things.
Now days, Caterpillar is one of the best construction-company in the worlds.
References
Koreaherald.com
20300780 Entry 6
No comments:
Post a Comment