Google do not know the recession. Google continued prosperity to its ability to keep innovating both in search and advertising operations. And also they launch new lines such as online office-productivity software. Many companies usually face the recession and they need a innovations that change the game in their industries. How Google manages the innovation?
First of all, they do not treat the innovation in recession. They think that a hot product will sell just as well in a recession as it will in a nonrecession. It means there is no other special way to overcome the recession. I think this is the key of success of Google. They are always innovating. Innovation is not only an option depending on situation when the company faced on the recession but also a necessary part of managing company.
Especially, Google has a unique culture of innovation. Engineers usually spend their 20% of time on project related to innovation outside their main job. It can be possible to do because nobody legally can not press them. It means the managers can't screw around with the employees beyond some limit. This innovation escape-valve model is applicable to essentially every business that
A problem that they face now is that people in multiple sites, 50 locations because Google always do face-to-face contact when they have a meeting. So they think first programming is "telephone call," which is two people, you and I, programming together. Second choice is everybody fits into a single room. It means other variants are bad. They really emphasize the man to man style meeting.
Google’s whole asset is the people, their ideas. Nowadays, the main power of business is the man. In the financial industries, they really need a man power to keep going or expand their business. I think that ability of employee is not too much important. The most important thing is the system which make employee do their best and keep their best condition such as freedom to talking about own ideas.
20600171 12th entry
http://www.businessweek.com/
First of all, they do not treat the innovation in recession. They think that a hot product will sell just as well in a recession as it will in a nonrecession. It means there is no other special way to overcome the recession. I think this is the key of success of Google. They are always innovating. Innovation is not only an option depending on situation when the company faced on the recession but also a necessary part of managing company.
Especially, Google has a unique culture of innovation. Engineers usually spend their 20% of time on project related to innovation outside their main job. It can be possible to do because nobody legally can not press them. It means the managers can't screw around with the employees beyond some limit. This innovation escape-valve model is applicable to essentially every business that
A problem that they face now is that people in multiple sites, 50 locations because Google always do face-to-face contact when they have a meeting. So they think first programming is "telephone call," which is two people, you and I, programming together. Second choice is everybody fits into a single room. It means other variants are bad. They really emphasize the man to man style meeting.
Google’s whole asset is the people, their ideas. Nowadays, the main power of business is the man. In the financial industries, they really need a man power to keep going or expand their business. I think that ability of employee is not too much important. The most important thing is the system which make employee do their best and keep their best condition such as freedom to talking about own ideas.
20600171 12th entry
http://www.businessweek.com/
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