Popular vidio games players doing well

          The competition has been always tight in the video game consoles market in the states, targeting upcoming Children's Day on May 5th, the new spark is lightening up in Korea as well. There are three hot video game consoles in the market; they are Wii from Nintendo, Xbox from Microsoft, and PlayStation 3 from Sony. Since all three companies are spending a lot promoting their consoles for the holiday with new releases of games, the competition is expected to boost up a lot more.
          One of the most aggressive spender in the market is Nintendo who just launched it world-wide popular game console Wii on April 26. With a famous Korean actor Won Bin in their TV commercials, magazine and newspaper ads, experts is estimating more than 10,000 units were sold for the first four days of its launch. Since people spend a lot of money buying presents for their children, Nintendo is forecasting sale increase over the holiday weekend.
          For Nintendo DS player, which is sold more than 1.5 million units in Korea, has been a most loved portable game player among young boys and girls, people have a great interest on Will because of its uniqueness and convenience. Unlike other game consoles which use joysticks or pads, Wii has “… a motion-sensitive remote controller, called ``Wiimote,'' with which gamers can imitate various actions, such as swinging a baseball bat, hurling a bowling ball or pointing a rifle at a target” (KoreaTimes).
          Wii is currently sold at 220,000 won whereas Xbox is 369,000 won, which has been lowered by 20,000 from its first launch last year. Xbox has been the leading game console in Korea selling 50,000 units more than Sony’s PlayStation 3. Sony, on the other hand, is selling PlayStation 3 for 348,000 won and by partnering with KT, people who first subscribe cable or internet service from KT can purchase PlayStation for only 90,000 won.
          However, there are some complains about Wii; people cannot play game CDs that are purchased outside of the countries and does not allow language translation between games in English or Japanese to Korean.
          I’m not an aggressive game player anyway, but every time I pass by game stores in the mall, these game consoles always grab my attention because of their high quality game functions and graphics. Some of them I believe to have a better visual effect than high tech personal computers. My friend owns Wii from Nintendo, and he loves it because you don’t just sit and play the game for hours like an couch-potato; you actually have to swing, turn, and trigger Wii’s unique remote cotrollers, Wiimote. All parents want to give a best or something that would remain in children’s memories in Children’s Day. I think buying one of these game consoles would be an unforgettable gift for any children.

Reference;
http://koreatimes.co.kr/www/news/biz/2008/05/123_23554.html

20601008 – 8th Entry