"people's car"

The tale of the creation and design of the world's cheapest car is one of innovation and ingenuity, both inside and outside Ratan Tata's organization

That picture is The "Luxury" version of the car features fog lamps, power windows and A/C. (Tata Motors)

　

Tata Motors Chief Executive Ravi Kant says "Every day we invite people to come and examine the car and ask: 'How can we make more savings?'" That quest to build the world's cheapest car hasn't ended.

　

particularly as the price of raw materials like steel have more than doubled in the past four years, and the company has to follow new

　

　

Still, the story of the Nano is not confined to its impact on the auto industry. It's a tale that illuminates the India of today—an eager, ambitious nation with a combination of engineering talent, a desire for low costs and value, and the hunger of young managers looking to break from a hidebound corporate environment. Indeed, the team that worked on the Nano—on average aged between 25 and 30—has helped to flatten Tata Motors' stodgy, multilayered management structure, which has resulted in an unexpected side-benefit Wagh calls "organizational innovation". Ravi Kant says. "We are hungry for growth—and innovation is a by-product of that."

　

Author: Kripalani

Title: Inside the Tata Nano Factory
Date: May 9, 2008
page: 1-2
Refrences: http://www.businessweek.com/innovate/content/may2008/id2008059_312111.htm

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