Chinese business market is bigger and bigger nowaday. As China expand the market more and more, so many business people have to visit China oftenly. It means the demand of the business hotel will also be increase. The Chinese hotel boom continues. Hotel Jen as the newcomer is unlike any other brands that already have sprouted in China's fast-growing hospitality market. Hotel Jen has a ultramodern design; light, airy rooms are equipped with high-speed such as wall-mounted flat-panel TVs pulse with rapid-fire images. A rooftop pool overlooks the city's harbor.
Hotel Jen is an experiment and this is the first successful in a line of mid-range hotels based on a population of Chinese business travelers. Hotel Jen is born into a rapidly changing environment.
Hotel Jen's aim is the place which is affordable but attractive. Busnessman usually just stay for 3 or 7days and the expensive hotels are not attractive to the busnessman who often visit China. They do not feel any more valuable to stay in high quality hotel. Instead of that kinds of hotel for tourists, bussiness man find some practical and comfortable to work place.
I think that mid-range hotel demand will be more and more high and it might be a big market. And also Korea need a mid-range hotel for foregin bussinessman.
Businessweek.
May 2, 2008, 3:08PM EST
Written by Matt Vella
http://www.businessweek.com/innovate/content/may2008/id2008052_319492.htm
20600171 - 10th entry
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