Gap international corporation,advertised it's product in a number of ways. I knew that each of the three main brands, has it's own marketing team headquartered in the SanFrancisco Bay Area. Marketing team created anything from TV,Print,Outdoor-Ad to Internet.
Tv-ad were aired the US,UK,Canada,Japan.Actually,they spent ad during the prime-time program. (eg, CSI,Friends,NBC etc.) Also, they print ads appeared about 40 international magazine, which include( Instyle, GQ, Vogue etc.) These activity also appeared in major newspaper. Many people saw the ads,because of their efforts.
How ever, I feel so bad, Gap pop-up ads and banners appreard on various popular pages, such as yahoo.com and Popular websites. Pop-up ads, was sometimes comfusing. These activity were negative feedback to Gap international.
You knows,Gap internationals contained website like (gapbody.com gapkids.com,etc.) These web site's designs are very simple and well-organized categories. Gap corportion's these efforts are satisfied Customer's desire and needs .
20300780 entry-4
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