Starbucks Company

About Starbuck

Starbucks Corporation is in Seattle, Washington, based coffee company. It Buys, roasts, and sells whole bean specialty coffees and coffee drinks through an international chain of retails. Also, It beginning as a seller of packaged, premium specialty coffees. Starbucks has consistently been one of the fastest growing companies in the United States. Over a ten-year period starting in 1992, the company’s revenues increased. Also, Starbucks store locations are increased.

Building a Unique Culture
Starbucks promotes an empowered employee culture through generous benefits programs, an employee sticks ownership plan, and thorough employee training. Each employee must have at least twenty-four hours of training.

Leveraging the Brand

Multiple Channel of Distribution
Besides its stand-alone stores, Starbucks has set up cafes and carts in hospital, banks,office building, supermarket, hotels, airline. Office Coffee is a large segment of the coffee market. Starbucks provides coffee,near the business office around the united.

Brand Extension
Starbucks coffee is also making its way onto grocery shelves via a carefully planned series of joint vertures. An agreement with pepsiCo Inc. brought a bottled version of starbucks Frappuccino to store shelves.

References:

Starbucks.com

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