I often buy a fashion magazine to see a latest trend. Vogue is the best magazine in the fashion magazine markets. It has a great brand power is not named on the same day with other magazines. A lot of popular celebrities, famous photographers and models want to work with Vogue. I used to be surprised how to contact with that kind of people who are really influenced and unknown to the public such as a great designer, artist.
First of all, vogue is published all over the world. It means they have a Global power. Vogue is published in 15 countries. Young people can get a idea of style and color through the vogue and it means vogue leads a world fashion trend. Therefore, they always try to keep their unique. They said, they stay at the avant-garde position which means it has to be gorgeous but also gorgeous.
People who work in Vogue feel so proud about their company and job, and they try to maintain their brand power, image and style which attract a customer. They said, it was just as well they do not have marketing because vogue needs to make a mystery to maintain their luxurious image. I think that nothing to do marketing is vogue’s marketing. Instead of advertising a magazine, they focus on employing a talented people who are the best in editing.
Actually, Vogue’s amazing brand power was already made for a long time ago by Condenast who established publication and Vogue. He is a genius as a advertisement salesman. He defined the important factors of successful media products: monopolization, affordable high-grade products, and the highest standard.
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