Wal-Mart

One of the foundations of Wal-Mart's advantage is the way it uses information and logistics to

manage its massive supply chain and closely match what customer need, what suppliers are

producing.

Wal Mart's aim is to have goods from a manufacturer arrive at a store and be placed on shelves

just before consumers walk into the store to purchase them. To gain further supply-chain

efficiencies, Wal-Mart also transmits sales information to manufactures on a real-times basis.

I think that this allow the manufacturers to optimize their own production schedules

and delivered products to a Wal-Mart distributor. Do you know a words 'Cross-docking'?

The merchandise from the supplier's truck in unloaded and then immediately transferred to

Wal-Mart trucks that are ready to sort and store inventory at distribute center.

Combine marketing(arranged the goods) and sort of Mechanism(Cross-duck) are competitive

advantage in Wal-Mart.

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