6/13/2008
Accepting and learning from defeat
1. Be Angry, But Not for Too Long. It's understandable to be upset when you lose, but dwelling on the loss, obsessing over it, or making it the focus of your life is more hurtful than helpful. In an earlier column, I offered five steps for dealing effectively with anger (BusinessWeek.com, 4/8/08), and as difficult as it may be to do so in every upsetting situation, it is in your own interest not to let anger get the best of you.
2. Accept Reality. We often tell ourselves, "Where there's a will, there's a way." Unfortunately, we have less control over our lives than we'd like to believe, and there is nothing we can do to alter this. All the determination in the world cannot make other people do, say, or vote for something if they don't want to. It should lessen the blow to realize that there is only so much we can do to affect the change we seek.
3. Look for the Lesson. Yes, we learn by winning. (Think about how you surprised yourself the last time you accomplished something you thought would be too difficult to achieve.) But we also learn by losing, if we have the courage to pay attention. In looking honestly at a failed attempt to get a job (BusinessWeek.com, 5/8/08), for example, or develop a romantic relationship, the lesson could be that we need to rethink our approach, or we need to change something about ourselves. The best way to succeed next time, or to learn how to handle defeat better, is to find the lesson from our loss and take it to heart.
4. Cut Yourself Some Slack. I've said this before, but it bears repeating: The ethical responsibilities to be fair and compassionate apply to how we treat ourselves, not just others. Berating yourself for losing isn't a kind or decent way to treat yourself, and doing so prevents you from getting back into action, which can lead to further losses.
5. Keep on the Sunny Side of Life. How many successful people do you know who are burdened by the weight of their past failures? If you let losing get the best of you, it will be all but impossible to go forward. Allow yourself to feel angry, but accept reality, learn from the experience, don't be too hard on yourself, and move on.
These guidelines are intended to help you make the best of a losing situation. Let's not forget, though, that the first order of business after losing is to congratulate the winner. Anyone can win. It takes a person of courage and grace to accept defeat and honor the victor. Such a person will move beyond loss and emerge a stronger and better person—and a true winner.
20700110
14th entry
author : Bruce Weinstein, PhD
title : The Art of Losing Well
date : May 20, 2008
reference : http://www.businessweek.com/managing/content/may2008/ca20080520_180718.htm?chan=careers_managing+index+page_managing+your+career
US Beef Boycott in Making
Reference;
Sony
The prospect of a global economic downturn should make Sony (SNE) nervous. After all, you can't expect consumers to shop for giant flat-screen TVs and other pricey consumer electronics if they're worried about losing their jobs. A drop-off in TV sales would do more than dent Sony's earnings outlook.
It would also dash Chief Executive Howard Stringer's hopes of ending the losses from TVs that have plagued the company's electronics business for several years. But on May 14, the Japanese electronics and entertainment company predicted a big jump in unit sales of flat-screen TVs. The company, which reported full-year earnings, forecast sales of 17 million Bravia liquid-crystal-display sets this fiscal year, which ends in March, 2009.
That would be 70% more (BusinessWeek.com, 5/14/08) than the 10.6 million it sold globally in the year just ended through March 31, and nearly three times what the company sold two years ago. The forecast also beats those of its most formidable domestic rivals. This year, Sharp (6753.T) is expecting to sell 10 million LCD TVs, while Matsushita Electric Industrial (MC) is betting on 11 million Panasonic-brand flat-panel sets (BusinessWeek.com, 4/29/08). LCD TV sales are expected to top 100 million units this year and come within reach of 125 million in 2009, according to iSuppli.
A day after Sony reported earnings, its shares rose 8.7% in Tokyo, vs. an 0.9% rise for the benchmark Nikkei 225 stock average. Since the beginning of the year Sony's shares have lost 16%, compared to the Nikkei index's 3.9% decline. On closer inspection, Sony's TV gains aren't as significant for the bottom line as they might seem at first glance. One telltale sign: Despite rising unit sales, LCD-related revenues this year are expected to stay flat at $1.25 billion. The figure is also 7% less than sales two years ago. Sony executives say they are working to make the division profitable. "The main risk is profitability in LCD TVs near term," Goldman Sachs (GS) analyst Yuji Fujimori wrote in a May 15 report. The combination of higher volumes and lower revenues reflects a harsh reality in the TV business. Until now, companies like Sony, Samsung Electronics, Philips (PHG), Sharp, and Matsushita have been at the cutting edge of producing bigger TVs more efficiently. To do so, they have invested billions of dollars in sophisticated plants that can pump out the giant sheets of specialized glass that are cut to make TVs.
Theoretically, a bigger glass sheet makes more TVs. But they haven't only been competing with each other; they have also had low-cost manufacturers in Asia nipping at their heels (BusinessWeek, 2/26/07). That meant offering discounts so the low-cost brands didn't lure away all but the wealthiest of buyers. It also meant finding new ways of lowering costs so that profits didn't get decimated by rising materials and energy costs and falling TV prices, which have been sinking at a rate of roughly 25% every year. Not many companies have been successful at doing that.
Author:Kenji Halldate: December 11 2007
site:http://www.businessweek.com/globalbiz/content/dec2007/gb20071211_409881.htm?chan=search
20300780 entry 14
India's big pharma deal
6/11/2008
Fedex office
A new name and logo merged the two identities and added multicolored icon as you see in the picture. Kinko has a nostalgic brand image but it also limited. Kinko cannot catch up recent trend like the quick-print business, direct mail and more creative jobs.
The process of changing the name does not cheap. It costs $891 million in its fiscal fourth quarter. This means that Fedex will serve as the office for traveling professionals, a medium and large size business and the small businesses.
They give up keeping Kinko’s because of the consumer research result that showed customers now know more about the wide range of services Fedex offers.
Kinko’s was named after its founder Paul orfalea whose nickname was Kinko because of his curly hair. After the years, Kinko’s reputation was going bad. It was a place where you would invariably find big, noisy copy machines, piles of paper boxes, and sometimes sleepy employees. Furthermore, the cheap printers and PDF files make the concept of the copy shop very irrelevant. Kinko’s brand did not survive in technological advances.
Many people said that the Kinko’s brand was not elastic and evocative enough to move into the Thrid econmy. The name of office will transfer Kinko’s image to more modern and utilitarian. Moreover, this has more various meaning such as a place where work, a laboratory to invent something, a place to go create.
Changing the name or logo is really important to brand image. I think that it can make totally different image and even companies’ culture. For example, Hanhwa is look very boring and little simple but after changing the logo It looks more humane and human central culture.